Founder: Sam Felicioni

Soccer has always been a massive part of my life. From starting to play at 5 years old to now coaching for 10+ years. I have coached grassroot levels all the way up to collegiate, with many of my former players having very successful careers. I want to help you do the same, by creating a development plan that fits you and your goals for the future!

USSF ‘B’ License

NSCA Certified Strength and Conditioning Specialist

First Aid, CPR, and AED Certified

Pursuing: Precision Nutrition Level 1 & Mental Performance Certification


Our Approach

True North is built around mentorship, not volume training.

Our work integrates:

  • Strength & conditioning for soccer performance

  • Mental performance and confidence development

  • Tactical understanding and game analysis

  • College readiness and recruiting guidance

  • Ongoing communication with players and families

Every athlete receives a clear development plan, consistent feedback, and support designed around their goals and situation.

No two players follow the same path — and we don’t pretend they should.